Social Networks – Best Practices

References provided in Literature Section

• Engage users quickly by providing interesting content, things to do, and easy ways to connect with others (Chapman, 2009)
• Promote user individuality and personal expression (Chapman, 2009)
• Provide the ability to group connections (Chapman, 2009)
• Provide an assortment of applications to users (Chapman, 2009)
• Make communication between users easier by providing multiple means (Chapman, 2009)
• Launch employee social networks on a small scale at first. Secure stakeholder support early and often, then evaluate, modify, then grow the network in stages (Drakos, 2009)
• For private business social networks, educate employees on codes of conduct then trust that users will behave appropriately (Drakos & Roswell, 2009)
• Create criteria and objectives to measure success of social networks (Weiss & Leigh, 2009)
• Monitor and manage user behavior (Weiss & Leigh, 2009)
• Include social media in HR strategies to improve recruitment (Otter, 2009)